This festival is celebrated on the eight day of the bright half of Jyaishtha (May-June) at Kheer Bhawani, in Kashmir. To celebrate this birthday festival of the Goddess, people from the adjoining hill areas assemble in large number at the shrine and offer prayers and Worship at the lotus feet of the goddess. Milk Kheer (rice boiled in milk) is prepared on this day as a naivedya (food offering). The hill-folk sing hymns and songs in praise of Bhawani.

Kheer Bhawani is the personal goddess of the Kashmiri Hindus and hundreds of them visit the shrine daily. This beautiful marble shrine stands amidst a pool, formed by spring waters, which change their colours into rosy red, turquoise green, pale lemon, sky blue, milky white or pure white from time to time. The temple is situated 25 kms from Srinagar and 5 kms from Ganderbal.